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HEALTHY SOIL. LESS WATER. BETTER FOR OUR PLANET.
HEALTHY SOIL. LESS WATER. BETTER FOR OUR PLANET.
We’re making the switch to organic cotton: all of our pure cotton clothing will be organic by 2025.
What is Organic Cotton? Kinder to both planet and people, organic cotton saves up to 87% water and has a 14% lower carbon footprint when compared with conventional cotton. It also saves the earth – literally. Whilst conventional cotton uses 16% of the world’s pesticides across just 2.5% of the land, destroying the soil in which the cotton plants grow, organic cotton uses zero pesticides. Without these harmful chemicals, soil quality can be preserved for generations to come.
“About a third of the world’s soil is already degraded… generating two to three centimetres of topsoil takes 1,000 years.”
– Textile Exchange, 2021
HEALTHY SOIL. LESS WATER. BETTER FOR OUR PLANET.
We’re working with more than 12,000 cotton farmers this year, helping them convert to organic practices. We’ve donated over 100 million organic cotton seeds to help get them started. And by 2025, we’ll have helped 20,000 farmers convert to organic practices – enough to fulfil our entire organic cotton requirements as a brand. As yet, we’re the only global fashion brand that has made such a commitment, and we’re hoping other brands join the charge.
SAVE WATER. FIGHT CLIMATE CHANGE. CHOOSE ORGANIC.
#BetterChoicesBetterFuture
GOLDEN STATE
It takes a lot of water to grow and process conventional cotton, but organic uses up to 87% less.
Kinder to both planet and people, organic cotton uses 87% less water and reduces CO2 emissions by up to 14% compared to conventional cotton.
GOLDEN STATE
Organic cotton farmers compost and recycle nutrients to maintain soil health rather than using expensive fertilisers.
PRAISE FROM OTHERS
DRESSES
ORGANIC COTTON ACCELERATOR (OCA) – Affiliate member
OCA is the only multi-stakeholder organisation fully dedicated to organic cotton, committed to bringing integrity, supply security and measurable social and environmental impact to organic cotton.
UN FASHION CHARTER FOR CLIMATE ACTION – Proud signatory
The Fashion for Global Climate Action initiative calls on the fashion industry to acknowledge the contribution of the sector to climate change and our responsibility to strive towards climate neutrality for a safer planet.
BRITISH RETAIL CONSORTIUM (BRC) CLIMATE ROADMAP – Proud supporter
Committed to working with other retailers, their suppliers, government and other stakeholders, and to supporting customers to collectively deliver the industry’s net zero ambition.
THE HIGG INDEX – Customer
Utilising HIGG’s suite of tools for the standardised measurement of value chain sustainability, central to the Sustainable Apparel Coalition’s mission to transform businesses for exponential impact.
NEW PLASTICS ECONOMY GLOBAL COMMITMENT (NPEGC) – Proud signatory
The initiative has been rallying businesses and governments behind this common vision of a circular economy for plastic.
ZERO DISCHARGE OF HAZARDOUS CHEMICALS (ZDHC) – A friend
Through collaborative engagement, standard setting and implementation, we will advance towards zero discharge of hazardous chemicals.
ETHICAL TRADING INITIATIVE (ETI) – Achiever level member
