THE OUTLIERS.

We didn’t set out to; win gold, re-write the record books, get the perfect 10, be victorious at all costs, bulk up, cut down or create the perfect selfie body. We did this because we believe staying healthy is an unlocker to happiness for everyone. We are proud to have created a premium sport performance collection allowing you to unlock your ambitions. It is rooted in our core values of style and great functionality. Maybe we just want to defy convention.

For us, it’s simple; look strong, stay healthy, win different.
Superdry Performance sport is built on great insights, this means our gear really works for you. We are launching with 3 collections; RUN, TRAIN and FLEX; with SNOW SPORT ready to drop when the temperatures do. In fact, our credibility on the mountain sets the standards of quality that we bring to all our collections, not everyone can say this.
In AW20 we partnered with athletes – they’re real people who’re inspirational – with unique stories to tell and each one has their own individual expression of style. Adi Gillespie is all about the mindset and focus that creates opportunities within the strength and beauty of calisthenics. Nick Butter is the ultimate outlier, running a marathon in every country on the planet, he is an inspirational and extraordinary human being. Balance is what we are all looking for and Leo Hoyte-Egan, martial artist and yogi, knows the strength of creating calm in the face of the storm – with a stillness inside. These unique stories shape our collections.
No one invited us, no one expected us, we are the outliers. We show up and we compete. 

Look strong, stay healthy and pick up your gear in your local store or online @superdry.com

Follow us to watch the Sport film on Instagram, Facebook and YouTube. Be inspired.

#WinDifferent